Z7 Communications is the leading luxury brand, communications and events agency in the Middle East, offering bespoke, innovative and integrated solutions for pioneering brands across fashion, beauty, fine jewellery, lifestyle and hospitality. The company boasts a highly specialised, proficient, energetic and globally attuned team that is fully committed to delivering world-class services to the agency’s exclusive client portfolio. 

With over a decade of experience, Z7 Communications offers a tailored and personalised 360-degrees approach, collaborating with brands as an extension of their in-house team.

The broad range of services include strategic consultancy, communications strategy, press office activities, market insights, social media and digital strategy, events, guest list management and showroom management.








Watches & Fine Jewellery

food & Beverages




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Zeina El-Dana
FOUNDER/Managing DirectoR

Zeina founded Z7 Communications in 2007 after garnering years of invaluable experience in the field of PR and events in the Middle East. Guided by her entrepreneurial spirit and passion for the industry, she built a team of dedicated professionals and together they turned the boutique agency into one of the leading luxury PR agencies in the region in less than a decade, having won over notable names in the world of luxury fashion, beauty, lifestyle and hospitality. The creative and strategic counseling services provided by Z7 and its vast network of media and influencer contacts have aided the ever-growing portfolio of brands to establish a solid reputation and presence in the region.

As Z7 enters its second decade, Zeina is driving the agency forward in bespoke offices in Dubai’s Design District, broadening the company’s international talent pool, and introducing a new roster of global partners to the Middle East.



With nearly two decades of international communications experience, Anna oversees the agency’s development including team and new business integration. She is responsible for implementing the company’s strategic growth plan and strengthening the agency’s positioning as the leading luxury brand communications and events agency in the Middle East.

Previously, Anna held senior global communications positions in New York and London for high-profile brands and retailers and holds a fashion degree from London College of Fashion.



Ciara is a law graduate who forayed into the field of luxury public relations, following her move to the UAE nearly a decade ago. She excels at building the right foundation and ensuring continued momentum for brands to flourish within the GCC. Ciara manages and strategically drives a number of key fashion, beauty, fine jewellery and hospitality accounts, offering 360 support to enhance clients’ visibility across platforms.



Leading many of the international luxury accounts at Z7 Communications, Masha is an expert in fashion and beauty. She was educated at the London College of Fashion where she graduated with a degree in Fashion Management in 2013, specialising in Fashion buying, merchandising and technology and innovation within the industry. She returned to the UAE, where she was raised and joined Z7 Communications, bringing with her acute knowledge of the region, its people, the culture and its trends. 

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Ryadh Kaddour

With extensive public relations experience across hospitality, fashion, beauty and art, Ryadh is a social media specialist and has spent the past five years in Dubai building an expansive network of media and influencer contacts. Originally from Algeria, Ryadh grew up in Amsterdam and has a degree in Marketing & Communications from the University of Amsterdam.

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Born and raised in Dubai, Megha ventured into public relations when she joined Z7 Communications in 2010. Boasting extraordinary organisational skills, ability to multi-task and impeccable books of media contacts, Megha manages a portfolio of high-profile brands across fashion, beauty and lifestyle. 



Rohini graduated from Sophia College in 2009, and began her professional career at one of the leading PR agencies in Mumbai, India cutting her teeth on a raft of luxury fashion and lifestyle brands for which she was nominated for the Young Professionals under 30 PR awards. An expert in client management, crisis management and media relations, she moved to Dubai in 2013 to join Z7 Communications, working across leading fashion, beauty and hospitality brands. 





We have an exclusively designed showroom to present our clients’ collections and products to the region’s leading editors, influencers, stylists, tastemakers and VIPs for heightened brand exposure.

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Fashion PR Director

The ambitious Fashion PR Director will join the agency’s leadership team and direct the fashion division. The Fashion PR Director will have proven international brand and agency experience and will be accountable for the management and leadership of high profile international fashion clients as well as managing and mentoring a team of dynamic PR Managers and Executives.


The Fashion PR Director will deliver world-class PR strategies and targeted partnerships with media and influencers and maintain strong relationships with key fashion and lifestyle media, influencers and fashion stylists. She/he will direct innovative 360 degree communications strategies that maximize and build brand awareness in the region as well as working with a team to conceptualize and execute events.

Working seamlessly with clients, the Fashion PR Director will drive the PR Managers to successfully execute against expected campaign deliverables and be a respected advisor for regionally relevant strategy planning.


  • Confident presenter and communicator
  • Superior knowledge of the global fashion landscape
  • Proven leader and strong people development skills
  • Willingness to travel for programs and events (percentage varies per client) 
  • Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple projects in a dynamic and fast-paced environment



A minimum of 8 years PR Agency and Fashion experience is essential.



PR executive

Reporting to a PR Manager, the PR Executive will be responsible for the smooth running and the day-to-day management of client activity and client reports. The PR Executive will also be primarily responsible for the quick response to media and influencer requests.

The ideal candidate will have strong knowledge of the fashion, beauty or hospitality industry in the Middle East, superior knowledge of the digital arena, possess strong writing skills and be able to multiple task in a fast paced environment.


  • Respond to media requests in a timely manner
  • Build and cultivate relationships with media and influencers
  • Support Manager to implement communications plans to secure profile raising opportunities and coverage
  • Draft and distribute press releases
  • Assist in the creation of event proposals and event coordination
  • Assist showroom management team with sample related requests for allocated clients
  • Support the PR Manager with planning, developing, and implementing communication strategies
  • Collate weekly and monthly activity and media reports for clients


  • Positive and proactive, can-do attitude with co-workers and clients
  • Must lead by example with excellent written and verbal communication skills and acute attention to detail
  • Must be able to multi-task, prioritise workload and meet deadlines
  • Experience in working with multiple luxury brands
  • Strong computer skills



At least 3 years of luxury/fashion/beauty PR/Digital Marketing experience, or similar.




Reporting to the PR Director/Senior PR Manager, the PR Manager will be responsible for the management of the PR and communications for high-profile accounts including strategies, plans, client and media/influencer relationships and partnerships and positive brand campaigns. The PR Manager will be responsible for overseeing and developing one or more PR Executives. The role sits alongside 5 successful, results driven PR Managers.

The ideal candidate will have in-depth knowledge of the fashion and beauty industry, superior knowledge of the digital arena, be dynamic and strategic, possess excellent writing skills, have the ability to lead and motivate others and be adept at managing multiple high-profile clients.


  • Positive and proactive,  can-do attitude with co-workers and clients
  • Must lead by example with excellent written and verbal communication skills and acute attention to detail
  • Must be able to multi-task, prioritise workload and meet deadlines
  • Experience in working with multiple luxury brands
  • Generate innovative and creative ideas and solutions to everyday challenges
  • Take ownership for specific projects without supervision
  • Display leadership qualities and effectively delegates where appropriate
  • Strong computer skills



At least 5/6 years of luxury/beauty/fashion PR or digital marketing experience, or similar.


  • Manage the development of integrated communications and PR strategies, campaigns and initiatives that meet client objectives, and drive brand image and awareness across platforms
  • Lead client relationships and correspondence
  • Build strong working relationships with existing media and influencers, as well as seeking out new relationships relevant to business needs and requirements
  • Responsible for securing best-in-class placements in top-tier print, digital and broadcast outlets
  • Plan and actualise PR events



showroom assistant

Reporting to the Senior PR Manager, the Showroom Assistant will manage a busy showroom for high profile international fashion, beauty, watches and fine jewellery clients. The ideal candidate will be energetic, proactive and passionate about delivering amazing service. 


  • Fundamental knowledge of fashion and/or PR is necessary

  • Acute attention to detail
  • Strong administrative and problem solving skills
  • Impeccable oral/written communication skills are essential
  • Positive and proactive, can-do attitude with co-workers, media/influencers and clients



Previous luxury/fashion experience at entry level is preferred.


  • Responsible for the day-to-day smooth running of the showroom
  • Oversee the coordination of all fashion and beauty samples
  • Build relationships with stylists/fashion editors and influencers

general career opportuniTIES

We are always looking for the best talent to our join our team. If you do not see a position that currently suits your skills, you are welcome to share your CV with the Z7 Communications talent team for a future fit.