Z7 Communications is the leading luxury brand, communications, digital and events agency in the Middle East, offering bespoke, innovative and integrated solutions for pioneering brands across fashion, beauty, fine jewellery, lifestyle and hospitality. The company boasts a highly specialised, proficient, energetic and globally attuned team that is fully committed to delivering world-class services to the agency’s exclusive client portfolio. 

With over a decade of experience, Z7 Communications offers a tailored and personalised 360-degrees approach, collaborating with brands as an extension of their in-house team.

The broad range of services include strategic consultancy, communications strategy, press office activities, market insights, influencer management, social media and digital strategy, events and experiences, guest list management and showroom management.








Watches & Fine Jewellery

food & Beverages




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Zeina El-Dana
FOUNDER/Managing DirectoR

Zeina founded Z7 Communications in 2007 after garnering years of invaluable experience in the field of PR and events in the Middle East. Guided by her entrepreneurial spirit and passion for the industry, she built a team of dedicated professionals and together they turned the boutique agency into one of the leading luxury PR agencies in the region in less than a decade, having won over notable names in the world of luxury fashion, beauty, lifestyle and hospitality. The creative and strategic counseling services provided by Z7 and its vast network of media and influencer contacts have aided the ever-growing portfolio of brands to establish a solid reputation and presence in the region.

As Z7 enters its second decade, Zeina is driving the agency forward in bespoke offices in Dubai’s Design District, broadening the company’s international talent pool, and introducing a new roster of global partners to the Middle East.



director of brand communications

Ciara is a law graduate who forayed into the field of luxury public relations, following her move to the UAE nearly a decade ago. She excels at building the right foundation and ensuring continued momentum for brands to flourish within the GCC. Ciara manages and strategically drives a number of key fashion, beauty, fine jewellery and hospitality accounts, offering 360 support to enhance clients’ visibility across platforms.

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Kathryn Wingrove
Director of Hospitality and Lifestyle

Kathryn has more than 15 years’ experience in the industry, including six years in the Middle East, leading campaigns for some of the region’s biggest F&B and hospitality names. Kathryn strategically drives a number of key lifestyle and hospitality accounts at Z7, ensuring maximum exposure across key print and digital channels. She prides herself on forging excellent relationships with clients and really getting under the skin of each account’s  brand DNA in order to build the perfect campaign. 




Brand Consulting and Strategy

Content Creation and Amplification

Digital and Social Strategy

Partnerships, Talents and Influencer Engagement

Press Offices and Communication



We have an exclusively designed showroom to present our clients’ collections and products to the region’s leading editors, influencers, stylists, tastemakers and VIPs for heightened brand exposure.

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Z7 Communications brings to life individual experiential strategies for luxury brands. We develop meaningful partnerships, create digital platforms and generate exceptional content for brands through unforgettable events.

Our innate knowledge of the luxury market, regional press and consumers ensures we connect brands with their audiences through unique experiences, providing full end-to-end production, concept design and event management.

Z7 Communications’ talented event producers, designers and project managers have international experience in creative innovation and custom production, as well as every other aspect of event management including; venue scouting, invitation design, catering, entertainment and integrated branding.

We work across all types of events from press days to store launches, VIP dinners, award ceremonies, conferences, guestlists and experiential pop-ups, consistently ensuring we elevate ordinary events to extraordinary luxury experiences.






We are looking for Account Directors for our expanding leadership team to drive the fashion and beauty divisions. The Account Directors will have proven international brand and agency experience and will be accountable for the management and leadership of high profile international client relations as well as seeking new business opportunities to continue to build the divisions. 


The Account Directors will deliver world-class, integrated brand communications strategies and targeted partnerships and will ensure client confidence as well as inspire and drive a team of Account Managers and Executives. She/he will direct innovative 360-degree strategies (including earned and owned PR, social, digital and events) that maximize client goals in the region and offer creative and innovative ideas. 

Working seamlessly with clients, the Accounts Directors will drive the team to exceed campaign deliverables and expectations and be a respected advisor for regionally relevant strategy planning.


  • Proven client management skills

  • Confident presenter and communicator

  • Superior knowledge of the global fashion/beauty landscape

  • Proven leader and strong people development skills

  • Willingness to travel for programs and events (percentage varies per client)

  • Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple projects in a dynamic and fast-paced environment


At least 8-10 years of luxury/fashion/beauty PR experience, or similar.




Reporting to the Account Director/Senior Account Manager, the Account Manager will be responsible for the management of the PR and communications for high-profile accounts including strategies, plans, client and media/influencer relationships and partnerships and positive brand campaigns. The Account Manager will be responsible for overseeing and developing one or more Account Executives. The role sits alongside 5 successful, results driven Account Managers.

The ideal candidate will have in-depth knowledge of the fashion and beauty industry, superior knowledge of the digital arena, be dynamic and strategic, possess excellent writing skills, have the ability to lead and motivate others and be adept at managing multiple high-profile clients.


  • Positive and proactive, can-do attitude with co-workers and clients

  • Must lead by example with excellent written and verbal communication skills and acute attention to detail

  • Must be able to multi-task, prioritise workload and meet deadlines

  • Experience in working with multiple luxury brands

  • Generate innovative and creative ideas and solutions to everyday challenges

  • Take ownership for specific projects without supervision

  • Display leadership qualities and effectively delegates where appropriate

  • Strong computer skills


At least 5/6 years of luxury/beauty/fashion PR or digital marketing experience, or similar.


  • Manage the development of integrated communications and PR strategies, campaigns and initiatives that meet client objectives, and drive brand image and awareness across platforms

  • Lead client relationships and correspondence

  • Build strong working relationships with existing media and influencers, as well as seeking out new relationships relevant to business needs and requirements

  • Responsible for securing best-in-class placements in top-tier print, digital and broadcast outlets

  • Plan and actualise PR events



general career opportuniTIES

We are always looking for the best talent to our join our team. If you do not see a position that currently suits your skills, you are welcome to share your CV with the Z7 Communications talent team for a future fit.